The Freelancer Awards
2021 saw The Freelancer Awards return to its original format in celebrating individual disciplines. Another tightly contested year with finalists and winners sharing their work highlights and achievements in the year. The final winners were decided by the freelance and client community with Sweet FA trophy presentations occurring virtually due to COVID restrictions.
See all 2021 category winners below.
Netflix - https://vimeo.com/566479938
This one I’m really proud of because I pitched, won and then wrote & directed this campaign for Netflix by myself. My production company also then produced it. It was to launch their promo for Too Hot To Handle, and it did really well online, with over 370k organic views. However, the biggie of the last calendar year was my mockumentary series for HelloFresh. I pitched for this, and then wrote & directed (with my prod. co. producing) a 3-part mockumentary series with Emily Atack. It was the biggest thing I’ve ever directed so far, and a huge win for my production company as we’re tiny! We also managed to shoot 3x films in 2x days which is nothing short of a miracle.
I really enjoyed my time with the agency AKQA - leading the UX for the World Gold Council site reviews and contributing to the wider campaign and promotion. Making my days enjoyable in a crazy year, the client and agency worked closely, pushing for the best in a supportive and collaborative spirit.
My work highlights for this year are:
- Community management for Shelter on a campaign highlighting the issues with renting in the UK
- Working for Danone as a senior copy lead and writing lots (and lots) of dad jokes
Following a 2020 where the market was affected by the pandemic, this year I have been consistently busy all year. I went back to work at Dentsu twice and worked with some great clients and colleagues. I also had a stint at MRM McCann working on a global client. I really think that remote working has created brilliant opportunities for collaborating across multiple markets!
My work highlight from 2020 was freelancing with MRM-McCann at the height of the pandemic. It was as challenging as it was rewarding.
We all, Clients and Agency, had to develop new ways of working while taking care of each other in the process. I will fondly remember every time people told me, with surprise: "No way, you're a freelancer?"
First multinational project for 12 months, re-connecting with old colleagues and with research teams in Argentina, Turkey, and Europe. A real collaboration again! And delving into cultural and socio-political differences in each market to understand how comms strategies were being interpreted. Fascinating.
Getting to meet work mates for the 1st time- after almost 3 months just via a screen- was more of a highlight than the projects I was across to be honest :)
One of the highlights of the past year was my 3D work on one of the shots for the Samsung KX showcase in London with Visualab Media team. I worked on modelling, texturing, look-dev and lighting of the octopus scene.
Check it out here: https://www.visualab.media/projects/samsung-london-kx-videowall
The highlight of the past year for me was having the opportunity to work with the M&C Saatchi team, on the Costa Coffee account as a HTML email developer. I was tasked to develop a range of marketing emails and the email customer journey for the rebranded loyalty scheme Costa Club.
The highlight of the year for me was getting the opportunity to work with The Economist and design the future of audio content within their app. The designs were received well by users and the team, making the project a great experience to work on.
My highlights from the past year has been from working remotely to working anywhere, achieving good work-life balance and working on some amazing projects. I was able to spend quality time with my family while working on amazing projects for top digital agencies within and outside Europe. My top projects include, but are not limited to quality assurance on websites for www.ragu.com, https://jobpapers.com, www.babybel.com, emails for Costa, Fitbit, O2, Lacoste and digital banners for Exxon, Citi, and Reynolds.
My highlight of the year is maintaining a great work life balance.
Working flexibly from home as a CGI retoucher at Wunderman Thompson has allowed me to create crafted imagery that I love, whilst being able to spend more time with my young family.
A highlight of the past year was laughing when a client said they wanted a 1bn reach ….then smashing it!
Hi Mum! Said Dad is a London-based, digital product & innovation consultancy designing and developing bespoke digital solutions for the likes of RBS, Standard Chartered, Amazon & Daimler.
We're so proud to be the team behind 'Innovation of the Year' Snoop, taking it from big idea and prototype to product development then launch. Leveraging on open banking and machine learning, we successfully created a one of a kind award-winning money saving app generating ‘Snoops’, in other words data-driven hyper personalised insights, designed to help users save and spend smarter!