In my role as Partner at Wavemaker Global, I look after Consumer and Tech clients including Honor, SkyShowTime and McArthurGlen, with fantastic feedback from the clients and the Wavemaker teams. I created a Digital Acceleration Strategy for McArthurglen; Improving performance with search and social consultant grade audits, a new audience strategy utilising addressable media and personalisation, an enhanced dashboard and attribution reporting and lastly, maximising owned and earned media through social media and influencers. I created a global Media Activation Playbook for EU Tourism Campaigns. For Honor, I led the global activation strategy for both the flagship and mid-range phone launches. Finally, I have begun working on a new client Sky Showtime across western europe and emerging markets. It's been fantastic to work with all these clients and the amazing teams at Wavemaker! So much so that I have renewed my contract to work with them until August 2022.
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Freelance marketing consultant working with media agencies, brands, start ups and consultancies. Extensive contacting experience covering senior interim roles and bespoke projects. Responsibilities include; business strategy, ATL and BTL media planning, performance marketing, media and retail partnerships, attribution reporting and analytics, heading up large multifunctional teams and tactical campaign activations.