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Multi-country advertising development for alcohol brands; US ethnographic online community research in the hair and beauty category; new product development in the diabetes-weight loss arena in the US; Streetwear segmentation strategy through online community and group discussions; how to improve support for students at a leading UK university.
Katie is a qualitative researcher based in the UK, specialising in qualitative research. She built her career through two global giants: Kantar and Research International.
She has over 20 years experience in the UK and internationally, and speaks French and Italian.
What drives her passion for research is the desire to understand human behaviour and uncover new insights. She sees herself as the bridge between the target market and the client
She particularly enjoys working on strategy development, advertising development, NPD, and ethnographic studies
