This year has seen me chomp on some challenging creative briefs that's for sure! From helping to build a non-binary beauty brand to evolving a purpose-led banking proposition for today’s consumer, it’s all been super fun to work on. Props to the GOOD team who I absolutely love working with.
Strong background in classic brand and comms planning, human centred design/co-production within diverse sectors/industries. Specialise in crafting strategic narratives from dense and disparate information sets to deliver insights that enliven intuition and creativity.