Perhaps more than each specific cred, my highlight has been about finding new and sharper ways of working to keep raising the quality of my strategy and naming work over a year that has produced a constant stream of quick turnover projects. Every brief gratefully received - and from a mix of new clients and returning favourites, some of whom I have worked with repeatedly over 17 years of freelancing.
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I am a specialist in corporate and brand naming and brand strategy - mostly positioning and architecture work. I am as happy at home creating names as I am on my feet running strategic or creative workshops for clients or presenting names. My background is both big brand consultancies and client-side and I have been self-employed for almost 12 years. My key strength is drawing on strategic insight to drive creative ideas.