My brain this year got to ping pong between understanding the future of luxury travel for an iconic LVMH owned brand, defining the ideal audience of the V&A's future East Museum, exploring how to save sneaker culture from just being about commerce, reimagining the vampire's genre for a US TV network, advising Airbnb on the "great resignation", and getting lost in the supermarket isles for a plethora of brands creating the next wave of beverages.